An extension from the SS19, this set of visuals is an example of the secondary branding suite application for SHEIKE’s Spring Racing Injection.

Spring has well and truly arrived at SHEIKE this September!

To launch the new campaign, I worked with the SHEIKE team on a collection identity and roll out directive.

We were challenged with the need for an adaptive brand language that could speak to the event packed season of spring racing & social events. The end product was a dynamic identity paired with an extensive colour palette and secondary typography system to launch the Spring Racing injection.

The directive provides a guide for the collection look & feel, marketing asset templates for social and website, applications of typography, image treatment, colour as well as in-store signage.

Photographer/Director: Steven Chee
Stylist: Charlotte Stokes
Models: Rae Rodriguez, Bri Chen, Amelia Zerbe, Tiahnee Skrijel, Jasmyn Palombo
Makeup: Ania Milczarczyk
Hair: Kyye Reed
Production: Hayley Oneil
Art Direction: Sarah Levey & Nadia Raicevich