Safari Collection Fall ‘19 Lookbook layout design

Greta Eckrodt photographed by Amie Milne
Stylist: Emma Kalfus
Makeup: Jasmine Abdallaoui
Jewellery: Alighieri Jewellery

A book which explores how contemporary media —particularly teen genre films — over the last 30 years have enforced the stereotype of filler word users as spoiled, unintelligent adolescent females.

Formatted in an unconventional way, this project is an experiment into simplifying the delivery of dense academic texts which can be difficult to absorb.

Boil – a spread from a conceptual cook book designed for the International Society of Typographic Designers. Focusing on eggs as a content restraint, I explored ways of cooking them as well as ‘How to Draw the Perfect Egg Curve‘ amongst other egg related concepts.

Clueless double page spread from Like, As We Know It – A book which explores how contemporary media —particularly teen genre films — over the last 30 years have enforced the stereotype of filler word users as spoiled, unintelligent adolescent females.

Formatted in an unconventional way, this project is an experiment into simplifying the delivery of dense academic texts which can be difficult to absorb.

Concertina infographic tracking the use of filler words in the Clueless (1995) movie script.