An extension from the SS19, this set of visuals is an example of the secondary branding suite application for SHEIKE’s Spring Racing Injection.
Packaging re-design for renowned Australian fashion label, alice McCALL. Working closely with Alice, we refreshed the original white and gold packaging to a suite of luxury shop bags and Pantone matched tissue paper in four colours + branded boxes and blind embossed logo stickers.
Produced by New Directions Packaging.
Branding identity design for Melbourne based fashion label, MISHA.
The suite included logo design, SALE assets, marketing asset templates for EDMs, social, website & digital ads and more!
Safari Collection Fall ‘19 Lookbook layout design
Greta Eckrodt photographed by Amie Milne
Stylist: Emma Kalfus
Makeup: Jasmine Abdallaoui
Jewellery: Alighieri Jewellery
Packaging re-design for alice McCALL. Custom Pantone matched bags and tissue paper.
Spring has well and truly arrived at SHEIKE this September!
To launch the new campaign, I worked with the SHEIKE team on a collection identity and roll out directive.
We were challenged with the need for an adaptive brand language that could speak to the event packed season of spring racing & social events. The end product was a dynamic identity paired with an extensive colour palette and secondary typography system to launch the Spring Racing injection.
The directive provides a guide for the collection look & feel, marketing asset templates for social and website, applications of typography, image treatment, colour as well as in-store signage.
Photographer/Director: Steven Chee
Stylist: Charlotte Stokes
Models: Rae Rodriguez, Bri Chen, Amelia Zerbe, Tiahnee Skrijel, Jasmyn Palombo
Makeup: Ania Milczarczyk
Hair: Kyye Reed
Production: Hayley Oneil
Art Direction: Sarah Levey & Nadia Raicevich
